East India Youth ‘HEAVEN, HOW LONG’ video premiere on VEVO

Brand new East India Youth video directed by Joe Spray with visual effects by Dan Tombs

‘HEAVEN, HOW LONG’ is released on June 16th, and features remixes by Taigen Kawabe (Bo Ningen) and Perc.

Here are William’s words about the video: “I was keen to keep Joe Spray on as director
for this video because his contribution to the aesthetics of my album and its surrounding
material have been a key part in whatever success they’ve found. Further exploring
the themes and influences of the previous two videos, and continuing with the vague
narrative we’d established, moving from the cityscape to the natural world, the video
for ‘HEAVEN, HOW LONG’ remains rooted in an organic landscape. It was clear after a
while, though, that we needed to really tear at the fabric of the images in the end section
of the video to match the song’s dynamics and intensity, and this is where Dan Tombs
was introduced to the process. Dan has been creating visuals for my live shows based on
Joe’s video work, and it’s been a great collaborative effort working with him. I was really
pleased that both Joe and Dan were keen to add their own styles to this video; together
they’ve created something beautiful, schizophrenic and intensely visceral.”

Directed by Joe Spray
Visual Effects: Dan Tombs
Produced by Henry Lloyd-Baker and Nikolaj Belzer
Director of Photography Christopher Thomas
Editor Elisa Cepedal
1st Assistant Director Dario Cappellini
1st Assistant Camera Nuria Perez
2nd Assistant Camera Lewis Wasilewski
DIT Joshua Warren
Online Editor & Colourist Alex Grigoras
Production Assistant Aya Arden-Clarke